ABOUT DESTINATION FOR TOURISM

MORE THAN
A DESTINATION.

Destination for Tourism is a place to discover Montgomery — the events, experiences, businesses, places and people that make the city worth experiencing today and into the future.

Montgomery • Alabama Past • Present • Future
Montgomery • Alabama

WHY
DESTINATION
FOR TOURISM?

Because there is more to Montgomery than a single event, a single attraction, or a single day.

Destination for Tourism was envisioned as a place where people can discover the many experiences that make Montgomery a destination — from what's happening now to what is being built for the future.

The idea is simple: bring more of the city's story together in one place, so residents and visitors can discover events, experiences, businesses, places and opportunities across Montgomery.

OUR PURPOSE

MAKE IT EASIER TO DISCOVER WHAT MAKES MONTGOMERY SPECIAL.

WHAT WE DO

WE HELP PEOPLE
DISCOVER
THE CITY.

03

BRINGING
THE CITY'S
STORY
TOGETHER.

Destination for Tourism brings attention to the experiences happening across Montgomery — helping people discover events, places, businesses, dining, entertainment and community moments in one destination-focused experience.

01

EVENTS

Discover what's happening.

02

EXPERIENCES

Find moments worth experiencing.

03

PLACES

Explore more of Montgomery.

04

COMMUNITY

See the people and moments behind the city.

OUR ROLE

We are creating a discovery platform for Montgomery — a place where the city can tell its story, where people can find something happening, and where visitors can begin discovering what makes Montgomery their destination.

WHAT WE BELIEVE

A CITY'S STORY
IS WORTH
SHARING.

MONTGOMERY • ALABAMA
04

THE BEST
STORIES ARE
EXPERIENCED.

We believe tourism is more than a list of places. It is the feeling of being somewhere, meeting people, experiencing something unexpected and creating a memory you take with you.

That is why Destination for Tourism focuses on the moments, experiences and connections that help people understand Montgomery beyond a single search or visit.

01

SHOW THE CITY

Make the experiences already happening in Montgomery easier to discover.

02

TELL THE STORY

Give people a broader view of the people, places and moments that shape the city.

03

LOOK AHEAD

Create room to discover the ideas and developments shaping Montgomery's future.

OUR POINT OF VIEW

DON'T JUST TELL PEOPLE ABOUT MONTGOMERY.
HELP THEM EXPERIENCE IT.

THE PEOPLE

A DESTINATION
IS BUILT BY
PEOPLE.

THE MONTGOMERY STORY
05

PEOPLE MAKE
THE CITY
COME ALIVE.

Behind every event, restaurant, business, gathering, attraction and community moment are people creating experiences worth discovering.

Destination for Tourism exists to help bring attention to those experiences and make the wider Montgomery story easier for people to find.

PEOPLE The people who create and shape Montgomery.
BUSINESSES Local businesses and organizations that keep the city moving.
EXPERIENCES The moments visitors and residents remember.
COMMUNITY The connections that make a destination feel alive.
WHY IT MATTERS

WHEN PEOPLE DISCOVER THE CITY, THEY DISCOVER THE PEOPLE BEHIND IT.

06
DESTINATION FOR TOURISM

THE STORY
IS ALREADY
HAPPENING.

Destination for Tourism is here to help Montgomery's story be discovered — connecting people with the moments, experiences, businesses, places and ideas that make the city worth experiencing.

DESTINATION FOR TOURISM
MONTGOMERY • ALABAMA
Past • Present • Future
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