DESTINATION FOR TOURISM 01 / THE JOURNEY
MONTGOMERY · RIVER REGION · CENTRAL ALABAMA BUILDING BETTER FUTURES PRESENTS

THE ROAD TO DECEMBER ONE.

A Year of Jubilee

Building Better Futures, One Business at a Time.

A year-long movement connecting people, businesses and communities through intentional support, opportunity and celebration.

Montgomery Alabama community and cultural celebration
THE MOVEMENT

Built by community. Driven by purpose.

MONTGOMERY, ALABAMA · A YEAR OF JUBILEE
01 UNITY
02 OWNERSHIP
03 COMMUNITY
04 ECONOMIC EMPOWERMENT
05 COLLECTIVE ACTION
02 THE POWER OF INTENTIONAL SUPPORT

SMALL ACTIONS. LASTING IMPACT.

A simple idea. A powerful way to strengthen our communities.

Community members supporting local Black-owned businesses
COMMUNITY OVER TRANSACTION

When We Support Each Other, We Grow Together.

20 × 20
THE MODEL

Twenty People. Twenty Businesses.

Connect people with local businesses through intentional, consistent support.

01 / PEOPLE ↗
20

People choosing to invest in the businesses within their community.

02 / BUSINESSES ↗
20

Businesses gaining visibility, relationships and opportunities.

THE BIGGER PICTURE

More than a purchase. A community investment.

03 / THE YEAR-ROUND JOURNEY BUILDING BETTER FUTURES
BEYOND ONE WEEKEND

ONE WEEKEND. A YEAR-ROUND MOVEMENT.

Blackout Black Friday is not just a weekend. It is the beginning of a year-long commitment to building better futures through community, connection and opportunity.

Montgomery Alabama community gathering and cultural celebration
THE ROAD TO DECEMBER ONE

A journey that keeps moving forward.

12 MONTHS
01 THE BEGINNING
01
BLACKOUT BLACK FRIDAY

Start With Intentional Support.

A moment to bring attention to local businesses and encourage people to support the entrepreneurs helping shape their communities.

COMMUNITY COMES FIRST ↗
03 THE CELEBRATION
03
DECEMBER ONE

Celebrate What We Build.

The Day of Jubilee brings the journey together through a shared celebration of unity, ownership and economic empowerment.

THE DAY OF JUBILEE ↗
12
12 MONTHS. ONE SHARED PURPOSE.

The movement continues long after the weekend.

THE ROAD TO
DECEMBER ONE
MORE THAN A CELEBRATION

FEEL THE ENERGY.
EXPERIENCE THE MOMENT.

From live performances to unforgettable sounds, experience the music, culture, and connections that bring our community together.

LIVE MUSIC • CULTURE • COMMUNITY
ONE COMMUNITY. COUNTLESS EXPERIENCES. THE ROAD TO DECEMBER ONE™
04 ROOTED IN LEGACY
HONORING THE PAST. BUILDING THE FUTURE.

HISTORY MOVED US. PURPOSE MOVES US FORWARD.

Our past is part of our foundation. Our future is ours to build.

Historic Montgomery Alabama civil rights landmark
MONTGOMERY, ALABAMA

A City That Helped Change History.

1955
A LEGACY OF COURAGE

Some Moments Change History. Others Shape What Comes Next.

On December 1, 1955, Rosa Parks' arrest in Montgomery became a defining moment in the American Civil Rights Movement.

The Montgomery Bus Boycott demonstrated the power of collective action, courage and people standing together for change.

OUR COMMITMENT

We honor that legacy by creating opportunities for the generations ahead.

01 / REMEMBER

Honor the Legacy.

Recognize the courage, leadership and history that brought us here.

02 / EMPOWER

Create Opportunity.

Invest in businesses, ownership and economic opportunity.

03 / BUILD

Shape the Future.

Build stronger communities and lasting possibilities.

THE PAST INSPIRES US. THE FUTURE CALLS US.

A LEGACY WORTH BUILDING ON.

05 / THE CULMINATION DESTINATION FOR TOURISM
THE ROAD TO DECEMBER ONE

THE DAY OF JUBILEE.

DECEMBER ONE™

More than a date. A celebration of what becomes possible when people work together with purpose.

Community cultural festival celebration in Montgomery Alabama
A LEGACY OF PURPOSE

Celebrating what we build together.

MONTGOMERY · ALABAMA
01 UNITY
02 ECONOMIC EMPOWERMENT
03 OWNERSHIP
04 COMMUNITY
05 COLLECTIVE ACTION

A YEAR OF WORK. A LEGACY OF PURPOSE.

The journey brings us together. The future moves us forward.

06 / YOUR PLACE IN THE MOVEMENT

THE FUTURE IS BUILT TOGETHER.

Every connection creates an opportunity. Every act of support helps move our communities forward.

Montgomery Alabama community and business owners
ONE COMMUNITY. ONE SHARED PURPOSE.

There's a place for you here.

MONTGOMERY · ALABAMA
01 / BUSINESS

Business Owners

Bring your business into a community built around opportunity and growth.

CONNECT WITH US ↗
02 / COMMUNITY

Community

Support local businesses and help strengthen the community around you.

GET INVOLVED ↗
03 / COLLABORATION

Partners & Leaders

Help shape a growing movement through meaningful collaboration.

START A CONVERSATION ↗
CONNECTED BY A SHARED VISION
ONE VISION. CONNECTED EXPERIENCES.

PART OF A BIGGER JOURNEY.

A growing ecosystem connecting people, businesses and communities around one shared celebration.

EXPLORE THE FULL JOURNEY ↗
THE ROAD TO DECEMBER ONE EDUCATE. ENTERTAIN. ELEVATE. EXCELLENCE.
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